Privacy policy

This Privacy Policy describes how Solarmemorial ("Solarmemorial", "we", "us" or "our") collects, uses, and safeguards the personal information of anyone who browses or shops through this online store and its related services (the "Website").

As the organisation operating this Website, we act as the data controller for all personal information processed through it.

By continuing to use the Website after reviewing this Policy, you acknowledge and accept the practices outlined below.

 

1. WHO WE ARE

Solarmemorial
ELISA DI XIA AIFEN
P.IVA: 13828030968
Address: VIA BORSIERI PIETRO 11, 20159 Milano, Italy
Phone: +44 07387452821
Email: support@solarmemorial.com
Support Hours: Monday to Friday, 10:00 am – 6:00 pm (GMT)

 

2. WHAT INFORMATION WE COLLECT

The personal information we hold about you depends on the nature of your interaction with the Website. This may include:

Your Identity & Contact Details Your full name, email address, telephone number, and both your delivery and billing addresses.

Order & Transaction History The products you purchased, amounts spent, any refunds issued, transaction references, and partial card details. Complete card numbers are never stored by us — all sensitive financial data is managed exclusively by your payment provider.

Account Details (registered users only) The username and password you created, together with any saved preferences associated with your account.

Support Communications The content of any messages, files, or information you share with our team when requesting assistance.

Technical & Browsing Data Your IP address, browser type, device model, operating system, language settings, pages visited, time spent on site, and data collected via cookies and similar technologies.

 

3. HOW YOUR INFORMATION REACHES US

We collect information through three primary channels:

✔️ Actions you take directly — placing an order, creating an account, signing up to our newsletter, or contacting our support team.
✔️ Automated data collection — via cookies, tracking pixels, and other technologies built into the Website.
✔️ Third-party partners — including payment processors, courier services, marketing platforms, and analytics providers.

 

4. WHY WE PROCESS YOUR DATA & OUR LEGAL BASIS (ARTICLE 6 GDPR)

The table below sets out what we use your data for and the legal ground underpinning each activity:

Fulfilling Orders & Managing Your Account Processing purchases, coordinating delivery, handling returns, and responding to queries. Legal basis: Contract performance (Art. 6(1)(b)) + Legitimate interests (Art. 6(1)(f)).

Payment Security & Fraud Prevention Verifying transactions and identifying suspicious activity. Legal basis: Legitimate interests (Art. 6(1)(f)) + Legal obligations (Art. 6(1)(c)).

Website Improvement Studying visitor behaviour to enhance the overall shopping experience. Legal basis: Legitimate interests (Art. 6(1)(f)).

Marketing Communications Sending promotional emails and tailored content. Legal basis: Consent where legally required (Art. 6(1)(a)); otherwise legitimate interests (Art. 6(1)(f)). You may unsubscribe at any time.

Compliance with Legal Obligations Meeting tax, financial reporting, and regulatory requirements. Legal basis: Legal obligation (Art. 6(1)(c)).

 

5. COOKIES & TRACKING TECHNOLOGIES

Cookies on our Website are used for several purposes:

  • Keeping the Website functioning correctly
  • Storing your settings and preferences between visits
  • Tracking site traffic and measuring performance
  • Serving relevant advertising where you have given your consent

For any non-essential cookies, your consent will be requested via a banner on your first visit. You can update your preferences at any time through your browser settings or our cookie management panel.

Disabling certain cookies may affect some features of the Website.

 

6. WHO ELSE HAS ACCESS TO YOUR DATA

Your information is shared only where strictly necessary to operate our business, and only with the following categories of recipient:

  • Shopify (the platform hosting our store)
  • Payment processors (including Stripe, PayPal, Klarna, and others)
  • Delivery and logistics providers
  • Marketing and email communication platforms
  • Technology suppliers and analytics services
  • Legal, tax, and regulatory advisors

Your personal data is never sold to third parties — under any circumstances.

 

7. INTERNATIONAL DATA TRANSFERS

Some of our service providers, including Shopify, may handle your data in countries outside the UK or EEA. In all such cases, appropriate safeguards are applied to protect your information, including:

  • Standard Contractual Clauses (SCCs) approved by the relevant authorities
  • Transfers to countries holding an adequacy decision
  • Additional technical and organisational protective measures

Please contact us if you would like further detail on the protections we have in place.

 

8. HOW LONG WE KEEP YOUR DATA

We retain your information only for as long as necessary — whether to deliver our services or to fulfil a legal requirement.

Standard retention periods are as follows:

  • Purchase and financial records: kept for up to 10 years to comply with tax and accounting obligations
  • Account data: retained until you close your account or it remains inactive for an extended period
  • Support correspondence: stored for up to 3 years from the date the matter was resolved
  • Marketing preferences: held until you unsubscribe or withdraw your consent

 

9. YOUR RIGHTS UNDER DATA PROTECTION LAW

Depending on the applicable legal framework, you have the right to:

✔️ Request access to the personal data we hold about you
✔️ Have any inaccurate information corrected
✔️ Request the deletion of your data, where permitted by law
✔️ Restrict or object to certain ways in which we use your data
✔️ Receive your data in a portable, machine-readable format
✔️ Withdraw any consent you have previously given, at any time

To exercise any of these rights, please write to us at support@solarmemorial.com.

We may need to verify your identity before proceeding. We will respond in most cases within 30 days, although more complex requests may require additional time.

If you believe your rights have not been upheld, you may file a complaint with your national Data Protection Authority.

 

10. CHILDREN

This Website is intended for adults only and is not directed at individuals under the age of 16. We do not knowingly collect data from minors. If you believe a child has submitted information to us, please notify us immediately and we will delete it without delay.

 

11. AUTOMATED DECISION-MAKING

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on individuals, as referenced in Article 22 of the GDPR.

 

12. ABOUT SHOPIFY

Our Website is built on Shopify's platform, which powers the technical infrastructure behind our store — covering everything from order processing to security and analytics. For certain platform-level functions, Shopify acts as an independent data controller.

We encourage you to read Shopify's Privacy Policy directly to understand how they handle data on their side.

 

13. UPDATES TO THIS POLICY

This Policy is reviewed on a regular basis and may be amended to reflect changes in our practices or legal obligations. The most current version will always be published here with a clear date. Where changes are material, we will notify you as required by applicable law.

 

14. GET IN TOUCH

If you have any questions about this Policy or the way we handle your personal data, we'd be happy to hear from you:

ELISA DI XIA AIFEN
P.IVA: 13828030968
Address: VIA BORSIERI PIETRO 11, 20159 Milano, Italy
Phone: +44 07387452821
Email: support@solarmemorial.com
Support Hours: Monday to Friday, 10:00 am – 6:00 pm (GMT)

We do our best to respond within 24–48 hours.